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Objetivo:
Desenvolver uma identidade visual homogênea a partir do redesign das marcas do núcleo Preta Gil.
Problemas:
• Falta de relação/identificação entre as diversas marcas
• Ausência de conexão entre a personalidade da artista e suas marcas
• Dificuldade de soluções em aplicações variadas
Solução:
• Análise separada de cada produto
• Preocupação em manter uma unidade visual que se conecte em todas as marcas
• Busca por elementos do universo de cada evento como inspiração para a simbologia
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